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University Growth Solutions: Strategic Market Research & Call Center Services
Universities can face pressure from every angle: enrollment cliffs, student retention, and the constant need to prove value. Your internal teams are stretched thin. We provide the specialized market research and professional call center support you need to make data-driven decisions and connect with students and alumni at scale.
Waller Hall research is uniquely prepared to support higher education institutions, both with
research services and call centers
on demand.
Technology can't build rapport. Our professional, U.S.-based call center team acts as a seamless, high-touch extension of your university, providing the human connection that drives results.
Stop guessing what your students and stakeholders are thinking. We deliver the clear, predictive insights you need to build your strategy on a foundation of data.
Your Professional Voice
Higher Education Call Center Services
Boost Your Enrollment Funnel
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Outsourced Admissions Outreach: We make the critical follow-up calls to prospective students, from initial inquiry and event registration to application completion and financial aid reminder, ensuring no qualified lead falls through the cracks.
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Application & Financial Aid Support: We provide overflow or after-hours call center support during your busiest seasons. Our team can answer inbound FAFSA questions and guide students through complex application steps.
Enhance Student Support & Retention
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Proactive Student Wellness Checks: We conduct outbound "check-in" campaigns to first-year, first-generation, or at-risk students. This proactive support helps connect them to resources before they feel overwhelmed.
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Student Support Helpdesk: Free up your staff by letting us handle inbound calls for non-academic departments like the Registrar, Housing, or Financial Aid, providing students with a fast, friendly, and accurate answer.
Drive Alumni Relations & Fundraising
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Professional Annual Fund Campaigns: Our callers build genuine rapport with your alumni, updating them on positive campus news, verifying contact information, and securing pledges for your annual fund. We prioritize relationship-building to increase long-term donor value.
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Alumni Database & Info Updates: A clean database is your most valuable asset. Our team systematically calls alumni to verify their contact details, update career information, and gather stories for your advancement team.
Your Data-Driven Roadmap
University Market Research Solutions
Solve Potential Enrollment & Admissions Challenges
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New Program Viability Studies: Before you invest millions in a new program, we'll conduct the labor market and student demand research to validate its potential and ensure a positive ROI.
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Prospective Student Analysis: Who is your ideal student, and why aren't they applying? We identify the key decision drivers, communication preferences, and brand perceptions that shape enrollment.
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Competitor & Brand Perception Research: Understand how you stack up against your competitors. We analyze your brand's reputation among prospective families, high school counselors, and transfer students.
Improve Student Success & Retention
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Student Satisfaction & Success Surveys: We design and deploy comprehensive surveys to measure the entire student experience, from academics and advising to campus climate and support services.
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At-Risk Student & "Leaver" Analysis: Why are students really leaving? We conduct sensitive, confidential interviews with students who have withdrawn to uncover the root causes, helping you fix systemic issues and improve retention.
Strengthen University Advancement & Planning
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Alumni & Donor Perception Surveys: Discover what your alumni truly value. We research their connection to your institution, their motivations for giving, and their communication preferences to help you tailor your campaigns for maximum impact.
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Employer & Community Needs Assessment: Ensure your programs are aligned with the job market. We survey regional employers to identify skill gaps and partnership opportunities.
Why Outsource Your University's Outreach and Research?
Choosing a strategic partner isn't just about saving time; it's about gaining an edge.
Universities partner with us to:
Higher Education Common Deliverables
Program Viability
and Demand
Describe one of your services
Student Experience (SX)
and Voice of Student (VoS)
Providing granular data on institutional touchpoints to enhance student-received value.
Marketing Message & Campaign Testing
Test the concepts and language with the target audience.
Labor Market & Employer Needs Analysis
"What skills are companies hiring for?" Update curriculum or create new certificate programs.
"Leaver" or Attrition Studies
Critical study involving confidential interviews or surveys with students who have dropped out to find real reasons they left.
Alumni Engagement Surveys
"Why do our alumni stay connected (or not)?" Explore what kind of events, communications, and benefits alumni want from the university.