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Qualitative Research
Real Voices, Real Insights
We're all about truly understanding people. Right here in Wyoming, we've built a place where real conversations happen. With our trusted local network, we connect with folks in rural areas, voices often unheard, to get to the heart of what matters. Our focus groups gather honest, in-depth insights that go beyond just numbers.
In-Person
Focus Group Facility
Our modern facility in Greybull, Wyoming, offers private rooms, clear video, and security measures to ensure comfort and openness for a more complete understanding that you can only get here.
Qualitative Methods of Data Collection
Besides in-person focus group hosting and moderation, WHR has other qualitative methods for data collection such as:
In-depth Interviews
Detailed, one-on-one conversations to get a deeper understanding of an individual's experiences and perspectives. Commonly used to understand the personal experiences of niche groups, hard-to-reach and small populations, to investigate sensitive topics, to explore uncharted phenomena, and to build theory.
Executive Interviews
A specialized type of in-depth interview for gathering information from high-level executives. Oftentimes used in intelligence gathering for strategy, business development, and growth planning. It gathers market trends, competitive insight, future scenarios, partnership tactics, and best practices.
Usability Studies
The organized examination of how a particular group engages with a product or system to identify and address issues while enhancing its strengths.
Ethnographic Research
Gathering insights in situ when the organic nature of social environments is necessary, such as in a hospital or workplace. They are most relevant when behavior matters more than just asking them what they think. This helps understand actions and their motivations in context and also bypassing personal image and group biases..
Data Collection Modalities
This is your Team section. It's a great place to introduce your team and talk about what makes it special, such as your culture and work philosophy. Don't be afraid to illustrate personality and character to help users connect with your team.
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